John Deere recently announced that it is extending its ‘pause’ on its trade fair presence and will not be attending this year’s Agritechnica machinery show in Hannover, Germany.
John Deer’s decision was reached after intensive discussions, both internally and with selected German John Deere dealers, it said.
Alejandro Sayago, vice president sales and marketing, John Deere Region 2, said: “Despite numerous controlling measures, such as business restrictions, lockdowns and event cancellations, the pandemic has not yet been sustainably brought under control.
"The future remains uncertain with virus mutations and the slow progress of vaccination. As such, an adequate protection of the world’s population cannot yet be ensured, which would be an essential prerequisite for participation in an international trade fair.”
Whether other manufacturers will take the same course of action and choose not to attend Agritechnica, due to take place in November, remains to be seen.
The manufacturer said the main aim of Agritechnica is and will continue to be the dialogue with customers, display of new products and networking within the ag Industry. Due to the current Covid-19 circumstances and the uncertain future, the manufacturer said it does not see that today the safety of all attendees can be fulfilled.
Andreas Jess, director marketing, John Deere Region 2, added: “We regret this decision, but we can already assure all stakeholders that John Deere is committed to supporting future ag trade shows.
“Within the coming months the priority will be to get the pandemic under control. As such, John Deere will support the Medical University of Hanover, Germany, with 250,000 Euros for their Covid-19 research. An additional 50,000 Euros will go to the DLG to support young agricultural academics.”