Claas and Massey Ferguson tractor registrations grow as John Deere and CNH’s take a dip

While the figures published represent registrations and not sales, they are an indication of purchasing trends. Overall registrations were up by 120 units, representing a 0.9 per cent increase on 2018.

The top brands of 2018, John Deere, New Holland and Case IH all saw less registrations on the year, with top ranked Deere seeing a 5.9 per cent drop, equating to 240 less units, finishing the year on 3,800 registrations. Case IH had 296 less registrations, at 1,204 units, equating to a 19.7 per cent reduction, meaning it dropped from third to fourth place in the overall rankings. New Holland fared slightly better with a drop of 8.6 per cent, or 217 units, to level the year at 2,314 registrations and remain in second place.

John Deere’s market share dropped from nearly 32 per cent to just over 28 per cent, while CNH Industrials (Case IH and New Holland) went from 29.2 per cent to 26 per cent.

Several brands actually saw substantial growth. The biggest climber was Agco brand, Massey Ferguson. After dropping to fourth place in 2018, it bounced back up to third, with 317 more units registered on the previous year, representing a 23.5 per cent growth, totalling 1,665 units.

Sister brand Valtra also saw good growth with 749 registrations, an increase of 84, however, it slipped down to eighth place in the table. The remaining Agco brand, Fendt saw a slight loss, with three less units at 921. Its market share was relatively stagnant at 6.7 per cent compared to 6.8 per cent the previous year.